We were commissioned to create an event in collaboration with Cat Footwear and Selected Brands with the purpose to anchor Cat Footwear into a younger and more fashion conscious audience.
We created the event #Rastplatsen, on Linnégatan, in central Gothenburg. At the same time as the Way Out West-festival was going on a few hundreds of meters away. The event was open for public and in addition to complimentary beverage we let visitors enjoy both live bands and DJs. They were aslo able the get a preview of Cat Footwears latest collections. #Rastplatsen was visited by over 300 guests and gained a lot of attention in social media.